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How To Succeed With Atlanta Local SEO

When visiting a new neighborhood, or even around your own, most of us tend to turn to Google when searching for a local business. So, chances are that you’ve come across Google’s location-based SERPs, which displays a local map along with a list of three top-rated businesses in the area based on your search. This is what Atlanta local SEO is all about.

Although you can still browse through more options, it’s more than likely that you will click on one of these top three places recommended by Google – referred to as the local pack. Think of it as Google’s way of providing you with the best and most relevant options for whatever you’re searching for. in this guide, we’ll share a few Atlanta Local SEO tips to help you get your business ranked on one of these highly coveted spots.

Atlanta Local SEO Search

Atlanta Local SEO Strategies
Local SEO is all about having the right strategy. As a small business, there a number of things you can do to up your Atlanta SEO game, and outsmart and outrank your competition in no time.

1. Be Consistent
If you want to rank higher in local search, the first thing you want to do is make sure that your business information is consistent across the entire digital space. Your business name, phone number, and address has to be exactly the same wherever your business appears online.

In case there are any discrepancies in things like street abbreviations or mismatching phone numbers, Google will have a hard time trusting your site as a great local business, and they might even not show you at all. As such, accuracy is critical when it comes to local SEO marketing.

2. Get your Business on Google My Business
This is such a powerful tool that can really help your Atlanta local SEO efforts. It essentially increases traffic by showing users exactly where you’re located, reviews of your business, your business hours, and photos of your business. To claim your spot on Google My Business, you need to verify your business so that Google can determine that it’s a legitimate business.

Again, make sure that your location is as accurate as possible. Make sure that you also update your business hours so that potential customers are aware of when you’re open. Be sure to also state whether you’re open on holidays. All this will help build trust with your customers. Adding pictures to your Google My Business can be beneficial too. They help the potential customers see what your business is all about, and can nurture trust in them.

3. Get reviews from customers
Reviews can increase the online credibility of your business and help you get better results with your local SEO efforts. There are a number of ways to go about getting reviews. When one of your clients has had success with your product or service and you feel they are satisfied, you can ask them politely to give you a 5-star review. Do this via email or in person if you’re comfortable doing so. Most happy customers will be happy to do so. In case this feels a little too straightforward, consider offering them a coupon or discount in exchange for a review.

It’s not enough to ask for reviews alone. You need to manage and respond to the reviews in order to increase the customer engagement and humanize your brand. If you get a bad review, start a dialogue. This will prove to your customers that you care about their experience with your company. It’ll also show them that there are people behind your company that are willing to help out and deals with any issue that may arise.

 

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4. Have your business listed in local listings
For effective Atlanta local SEO, you need to get your business listed into as many local listings as possible. Make use of services like Yext to have your company listed on the online local directories. You can also list your website manually through sites like Yellow Pages, Yelp, Foursquare, Angie’s List, Kudzu, BBB, and others.

Local business listings will essentially request a lot of data such as company name, address, phone number, description, social profiles, and categories. You should provide as much accurate information as possible. Every time you create a local listing, ensure that it has the exact same information as the rest of the listings.

5. Include the city and your town or neighborhood with the keywords you want to rank for
For businesses in Atlanta, you want to add the word “Atlanta” to the keywords you go for. Ensure that your town or neighborhood is also included in your meta description and as well. Using geo-specific keywords is actually one of the most effective ways of ranking in the search engine results pages (SERPs) for the keywords that your customers search for.

Google local business reviews

6. Craft quality content for SEO
With the geo-specific keywords in mind, you need to write useful, relevant, and high-quality blogs that will rank on search. Writing blogs will also increase customer engagement, and change the perspective of your business by your customers as an authoritative source of information. The content should ideally be valuable for your users, ideally helping to solve any problems they might be facing.

7. Earn High-quality backlinks
A backlink is a hyperlink from a well-established site that links back to your site. Google uses backlinks as one of their ranking factors – just as a user looks at customer reviews before buying a product, Google looks at the kind of sites that link to yours when determining rankings. From Google’s perspective, if an authority site links back to yours, it means they found the content to be high quality and therefore must be pretty good for the users.

 

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